Factors That Affect The Selection of Types in Typography


TypographyTypography is the process of arranging a type in a pleasing manner to be able to relay a message.

A typographer is a skilled artist who has specialized in the selection and arrangement of type images. Text on a page/ pages or in a book is described in Graphic Design as Typefaces or Fonts. A typeface or font is a particular style of one set of letters, numbers and punctuation marks.

There are hundreds of typefaces with different sizes, variations, and characteristics e.g. italics, bold, heavy, regular, narrow, rounded, display, compressed, light, condensed, extended etc. Some of the typefaces quickly draw the attention of onlookers because of their boldness while others express the feeling of movement and instability. The graphic artist has to understand the distinctive features of all the typefaces before he can effectively select the most suitable one for the execution of a particular product.

The selection of type for Graphic Communication is based on factors such as the type of information, the target audience, legibility, readability, and appropriateness.

1. The type of information

This refers to the kind of message that is to be relayed to the audience. This could be health issues, religious issues, political issues, etc. The graphic artist must know the information to be delivered so that he selects the appropriate font that can best carry the message to the general public. For example, billboards, banners etc. hinged along the major streets must carry heavy, display or extra bold fonts for legibility and readability.

2. The target audience

This is the people the message is to be sent. The graphic artist has to know the sex, age range, tastes or choices, cultural background and location so that he would select the typeface and type size that can effectively send the message. For example, if the graphic artist is selecting a typeface for a book for nursery pupil, he would not select the script, italic or serif type. This is because it may not be legible to the children who are now learning the letters of the alphabets. The best selection of typeface should be a sans serif typeface which is bold with a type size of about 18-20 points. This choice would be definitely different if the target audience were adults or teenagers.

3. Legibility

This refers to how easy the typeface to be selected can be seen and recognized at a distance. This should be very important to the graphic artist because the main objective of our work is to communicate effectively to the people. Therefore, before he selects a particular kind of typeface he should ask himself this important question: ‘Will my targeted audience be able to see and understand the message I am sending to them easily?’ If the selected font style answers it correctly in the affirmative then the choice is good.

4. Readability

This deals with how easy the target audience can combine the letters of the type into meaningful words and sentences as well as trying to decipher the content. Readability concerns itself with how fast the onlooker reads and digests the message portrayed by the graphic artist. It looks at the unity created by the combination of the individual letters into communicable symbols. The graphic artist must select a type that is easily readable.

5. Appropriateness

This is how well the selected typeface harmonizes with the message to be conveyed to the general public. The selected type must also be appropriate to the preferences of the targeted audience.



Make Your Own Vinyl Stickers Online

Vinyl Text for office

At GlassVinylGraphics we have added this month an easy to use ‘ Custom Text Designer ‘ for all our new customers. We know how busy you are and have no time to wait around for us to provide you with a manual quote. In light of this, we arranged for this new exciting self designing interactive dynamic feature for users to be able to quickly design their custom vinyl letter signs online, choose from a wide range of fonts,choose a font size to get the finished size sign width and choose from a range of vinyl colours and then get a price immediately and then check out and pay.

Vinyl Text Designer

Reverse Cut Letters

If you have a business or  shop window we suggest you click the Reverse Cut option when designing your Text sign, so that we will cut it in reverse and you can stick it on the inside of your glass for more sign security.

Vinyl Colour

We suggest WHITE vinyl for use on Glass as it pops off the glass visually and is easier to see from a distance.

Font Size

We suggest 40mm high text for car rear windows

We suggest 250mm high text for shop windows business name text

We suggest 50mm high for other text on shop windows

Other Surfaces

We aim to provide signs for customers with GLASS but our vinyl letter Signs can be stuck to other flat surfaces too.

Start Designing your Vinyl Sign

If you would like to start use our custom text designer please click on the link below to try it 0ut





Custom Text Designer

Vinyl Text Designer

We understand how BUSY everyone is today and expect instant results and Our Stats were showing that we were potentially missing out on orders, as we were are ranking in the top 5 for targeted key words across Australia.


Vinyl Text Designer


So with all this in mind, we  built into our website a LIVE custom text designer that will make it much easier for our clients to find out instantly how much their vinyl text sign will cost and buy it online that day and more importantly our clients now have the ability to work out what font height is required for their vinyl sign to fit their individual space. — something which, we had to manually and get back to them by email.

5 Months in Development

Its been 5 months in development, but well worth the wait as we wanted to get everything just right before launching it live. We hoped to have had it done by Christmas, but there were a few more elements I wanted to add in the admin area to make the whole process more productive – such as adding more fonts, adding more vinyl colours with exact Hex colours from the Vinyl manufacture and so on.


So today, after the we did some serious beta testing and ticked off all the boxes which were requested and built into the system, we can say, yes it is ready to go live!


Thank You

So thank you for all my previous clients for their extreme patience in using the Feedback Form Quotation System and for all those NEW potential clients, coming to the site for the first time, welcome and we hope you enjoy our NEW easier to use, quotation system LIVE custom text designer  and start ordering your own custom designed vinyl signs with GlassVinylGraphics.



Joanne Smith
Business owner